Last updated: 09 / JUL / 2026

  MumAI ("we", "our", or "us") respects your privacy.

  1. Information We Collect

  We may collect:

  - Email address (via sign-in)

  - User ID

  - Baby and parent profile information you provide (e.g., names, sleep and feeding logs)

  - App usage data (feature interactions)

  - Purchase information (subscriptions)

  - Device and advertising identifiers (such as Apple's Advertising Identifier / IDFA) — only if you

  allow tracking (see Section 5)

  2. How We Use Information

  We use this data to:

  - Provide app functionality

  - Manage user accounts

  - Process subscriptions

  - Improve app performance

  - Measure the performance of our advertising campaigns (see Section 5)

  3. Third-Party Services

  We use:

  - Supabase (authentication and database)

  - RevenueCat (subscription management and analytics)

  - Apple / Google (sign-in providers)

  - OpenAI (AI-powered features)

  - Meta / Facebook (advertising measurement and attribution)

  These services may process data in accordance with their own privacy policies.

  4. AI Features

  Some features use AI to provide personalized guidance. AI-generated content is for information only

  and is not medical advice. See the in-app AI disclosure for more detail.

  5. Advertising & Tracking (Apple App Tracking Transparency)

  We use Meta (Facebook) tools to understand which ads bring new users to MumAI, so we can improve the

  app and reach more families.

  - On iOS, before any tracking, we ask your permission through Apple's App Tracking Transparency

  prompt. You can choose "Allow" or "Ask App Not to Track."

  - If you allow, we may use your device's advertising identifier (IDFA) to measure ad performance with

  Meta.

  - If you decline, we do not use your advertising identifier; we rely only on Apple's

  privacy-preserving SKAdNetwork for aggregate, anonymous measurement.

  - MumAI works fully either way, and we do not sell your personal data.

  - You can change your choice anytime in iOS Settings → Privacy & Security → Tracking.

  6. Data Security

  We take reasonable measures to protect your data.

  7. Your Rights

  You may request deletion of your data by contacting us.

  8. Contact

  Email: mumaiapp@gmail.com